Advance Your Customers’ Experience with Experienced, Data-Driven UI/UX

Every user follows a unique path, expecting content and experience to adapt to meet them where they are, often across multiple environments, platforms and devices. For nearly two decades, Nelnet has used advanced techniques to reveal critical customer insights, conduct objective experience research, and innovate through data-driven design. Nelnet’s Unifi Design Studio provides expert UI/UX design support for various products, from complex, customer-facing, self-service websites to mobile apps and internal processing tools.

Research, Design, and Development to Support the User Experience

From research and testing to design and interface implementation, Nelnet supports you to meet users’ needs. Our team can identify UI/UX opportunities and solutions to help elevate your customers’ experience.


We explore and capture users’ needs, desires, expectations, values, attitudes, behaviors, and goals, creating empathy and helping our team identify and understand challenges that affect user behavior.


Our innovative, data-driven solutions use a design thinking approach. Collaborating with clients, we research and design solutions that organize user content logically for customers.


Leveraging and analyzing feedback helps our team improve the design and ultimately create the most intuitive, compelling experience for customers.


Once potential solutions are implemented, we measure their success by testing the UX to identify whether defined benefits are achieved.

Our Offerings

Researching human behavior, designing intuitive solutions, and developing standardized components allow Nelnet to help you provide your customers with superior experiences. Meet your unique needs, budget, and timeline with our wide array of customizable UI/UX services.

Human-Centered Design

With a heuristic-focused evaluation, we look closely at all aspects of the user experience. Leveraging standard design principles and best practices, our experienced Unifi Design Studio identifies different possible issues and opportunities to develop memorable and straightforward designs for the user.

Customer Journey Mapping

Gain an understanding of the intersection between user expectations and business requirements with journey mapping. We develop visual representations of the interaction between your product/service and the customer’s perspective, allowing you to better serve your customers throughout their experience.

Customer Personalization

The creation of personas for typical customers using your product or service provides a complete, data-rich, and research-driven perspective of the unique insights and characteristics of your end-users.

Explore UI/UX Design

Now that you’ve seen our data-driven approach to developing customizable UI/UX design for our customers, learn more about how partnering with us can help elevate your customers’ experiences.

Contact Us Today

Industries We Serve

In offering a UI/UX team and repeatable processes to discover opportunities, improve usability, and address users’ needs through creating and testing optimal user experiences, Nelnet provides unmatched value to our partners and customers working within various industries.

Financial Services

With decades of experience with loans to payment plans and more, Nelnet’s longevity and reputation in this industry thrive based on our innovation, compliance, quality, efficiency, and customer experience.


Our extensive experience working in highly regulated industries makes us a proven, trusted, compliant partner capable of helping federal, state, and local agencies achieve a variety of complex goals efficiently, with minimal risk.


At Nelnet, we know the most innovative technology anticipates customer needs, provides exceptional user experience, is flexible and easily integrated – and must be supported by real people providing expert service.

Health Care

We understand the complexities of the highly regulated health care industry. Our processes help us smoothly navigate crucial security and confidentiality issues to reduce risk and maintain compliance.

Professional Services

Over four decades, we’ve created efficiencies and best practices that have helped us succeed. By sharing our expertise and flexible, innovative solutions, we help our partners transform the way they do business.

Related Nelnet Brands

Nelnet provides valuable solutions across multiple business lines. We invite you to explore our brands related to UI/UX design.

Contact Us

To find out how our proven, security-cleared professionals and flexible solutions can help you maintain effective, efficient, compliant applications and systems, reach out today. Our expert team can help you meet your unique goals.

"*" indicates required fields

I'm Interested In:*
This field is for validation purposes and should be left unchanged.