In Brief:

  • Understand how proto-personas improve customer experience strategies, while using limited resources.
  • Recognize how proto-personas compare to full personas.
  • Learn about the research and process involved in creating reliable proto-personas.

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Case Study

When launching a business or entering a new industry, defining and understanding prospective customers can be challenging, especially when your organization is pressed for time or resources.

Learn how Nelnet created an influential proto-persona for our new community solar program, and how you can apply this strategy to help improve customer experience.

preview of Proto-Personas Case Study PDF

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Nelnet Diversified Services

Marketing and Communications Team

Our team of writers, specialists, marketers, and managers mix knowledge and experience with enthusiasm, and creativity. This blend allows us to create engaging content to help give your business an edge in highly competitive markets.