Proto-Personas: Defining Your Customers Using a Limited Resource Approach

In Brief:

  • Understand how proto-personas improve customer experience strategies, while using limited resources.
  • Recognize how proto-personas compare to full personas.
  • Learn about the research and process involved in creating reliable proto-personas.

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Case Study

When launching a business or entering a new industry, defining and understanding prospective customers can be challenging, especially when your organization is pressed for time or resources.

Learn how Nelnet created an influential proto-persona for our new community solar program, and how you can apply this strategy to help improve customer experience.

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Nelnet Diversified Services
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Nelnet Diversified Services

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