2020 has been a rough year, but we want to do our best to make change for good and finish out the year on a positive note. That’s where Nelnet’s United Way campaign comes in. Every year, Nelnet holds a United Way campaign to empower our associates to support their communities. We’re still holding the campaign in 2020 – but, like many things, it will look a little different than usual.

Change for Change

Giving back to the communities in which we live and work is one of Nelnet’s core values. When we come together as an organization to support local needs, we’re able to achieve incredible things. Whether we’re helping to provide meals to low-income families, reading and distributing books to children, or helping crisis victims achieve stability and independence, we’re strongest when we come together.

Changing Times

Last year, Nelnet raised over $1,021,000 for the United Way partners in our communities. With the strain of the COVID-19 crisis, those partners need our help more than ever. Many in-person services had to be drastically changed, while the need for help only increased, and agencies turned to United Way to help them continue to provide for their clients.

While we don’t have a specific fundraising goal for this year, we are hoping to do raise as much as possible to help out those in need throughout our communities. We’re instead focused on driving participation, encouraging associates to simply give whatever they’re able to give. This year’s theme is Change for Change, demonstrating that donations of all sizes can do a whole lot of good when we all come together.

Making a Little Change Go a Long Way

Nelnet will once again match associate donations dollar for dollar, so contributions carry twice the impact. This includes a double match for first-time Nelnet campaign participants, creating even more of an impact with each new donation.

Want to see how else Nelnet supports the communities we serve? Check out the other ways our associates are giving back.